Surgent Professional Education Announces Accountex Conference Participation

FOR IMMEDIATE RELEASE (Devon, PA)—Surgent Professional Education, a leader in the field of CPE for CPAs and other financial professionals, has recently announced their participation in this year’s Accountex Conference. Surgent created a strategic partnership with Accountex USA earlier in the year, and the Surgent team’s participation in the conference is an outgrowth of that … Continue reading “Surgent Professional Education Announces Accountex Conference Participation”


(Devon, PA)—Surgent Professional Education, a leader in the field of CPE for CPAs and other financial professionals, has recently announced their participation in this year’s Accountex Conference. Surgent created a strategic partnership with Accountex USA earlier in the year, and the Surgent team’s participation in the conference is an outgrowth of that partnership.

Evan Kramer, ‎Chief Executive Officer of Surgent Professional Education, stated “As a company that provides CPA webinars and ongoing education for accounting professionals, working with Accountex just makes so much sense. We are proud of the strategic partnership we’ve created, and we know that what we each bring to the table is beneficial for CPA’s in many ways. We’re not exaggerating when we say that the Accountex Conference is the event of the year for all accounting professionals. They’ll have a chance to gain vital insight from top business executives as well as getting a glimpse of what the future holds in terms of the technology that will impact the way they work.”

The Accountex Conference will be held at the Mirage Resort and Casino in Las Vegas, Nevada November 15-18, 2016. This four-day learning experience will allow professionals in the accounting community to get a full understanding of the technology that is available to help them move their own businesses and the industry forward. They’ll also be presented with multiple perspectives regarding the solutions that can help them improve and streamline their business processes.

As Kramer continued, “Our ultimate goal in providing CPAs with top-notch education, and future CPAs with the best cpa review course, is to help the accounting professionals we serve position themselves for success. We wholeheartedly believe that the education they’ll receive at Accountex’s annual technology showcase will help to push them toward that goal. Technology drives accounting, and the solutions that these professionals will gain access to at the conference will help them stay ahead of the curve and continue to provide meaningful services to their own clients.”

Those who are interested in learning more about Surgent Professional Education and their partnership with Accountex USA can visit for additional information.

About Surgent Professional Education:

Surgent (formerly Surgent McCoy) is a leader in the field of continuing professional education (CPE) for CPAs and other financial professionals. Their team will provide thousands of CPE webinars, self-study courses, CPE packages, and live seminars this year for accounting, tax, and financial professionals all across the country. Surgent also helps aspiring CPAs pass the CPA Exam faster through its cpa review courses, which leverages a proprietary adaptive learning technology to customize a learning plan for each candidate, saving hours of study time for each candidate while delivering overall pass rates that are twice the national average. 


6 Lessons Learned: Businesses

Advantages Of Using A Professional Contractor For Your Stamped Concrete Projects

Clearly, there are numerous techniques that are available for you to decorate your property. The most popular method is known as the stamped concrete. Previously, individuals overlooked the use of this kind of decoration since it appeared to be relatively expensive. Nonetheless, at the moment, there have been great developments. The main factor that has contributed to this is versatility. One of the main advantages of using stamped concrete is that your home will appreciate rapidly.

Moreover, stamped concrete is a cheap method of beautifying your home, and you can utilize it for both the interior and exterior decoration. That is so due to the use of plain concrete that can be shaped before it dries. Another benefit of using this concrete is that you can form different shapes. Whereas stamped concrete is inexpensive does not mean that it is made with low quality.

There are different methods that stamped concrete can be performed effectively to get the desired outcome. Also, you can play around with different colors while performing the stamped concrete. Further, you have a chance to include a base shade. Further, you can also add a design that you think is the best. There are numerous shapes and textures that you can select from according to the section that you are applying the concrete.

Also, rather than do the project by yourself, it is wise to seek the services of an expert so as to get quality services. There are many organizations that provide the stamped concrete services. You are bound to finish the task earlier that you thought since stamped concrete is simple to utilize. In other words, there is a lower chance of being disappointed as you will get the landscape that you desire. Further, the cost is economical and the same all over. Ensure that you compare various concrete contractors and hire the one that is more qualified and affordable to evade any inconveniences.

In order to find a good contractor, you can search for the concrete suppliers. These are the organizations that sell materials to the contractors. Further, there are many suppliers that you can speak to hence if you are not successful with one, ensure that you look for another. Many people usually ask for advice from contractors regarding patterns and other problems. While these suppliers might be willing to assist you to find a contractor; they might ask you to buy their items in exchange. Further, they are familiar with many contractors that have bought their products. Thus, ensure that while asking about their items, ask about some names of contractors.

Source: stamped concrete patio ma

The Essential Laws of Phones Explained

Things to Consider before Choosing a Telephone System for Your Office Telephones are the core of each communication occurring within the facilities of business. To transfer every call up into your potential client, you should be on top with the business interaction. And this depends as much on an excellent phone systems as it is by skilled personnel. It usually, is advised to expend well in modernizing or upkeep of communications machines. An efficient telephone system helps business processes certainly. It enhances the efficiency of the workers, decreases transaction expenditure and makes fast and simple contacts possible with people. There are different sorts of telephone-systems on offer with various functionality, your wishes would suggest best in regards to the actual type telephone-system that you must have. Several phone buying factors must be taken into account. One thing to be considered ought to be the number of individuals that are working in your office. The laborers who work in your business will determine how many units that is required. From the number of personnel, you need to consider individuals who require telephone extension for some reason and who will share a phone set with a nearby associate. By pinpointing this, you’ll be able to fully grasp how many extensions you might need and will have to seek for a telephone-system that works with that numbers of extensions.
On Resources: My Thoughts Explained
Besides the existing number of personnel, opt for the growth rate that may be expected. When thinking about the amount of extensions will be required, you must include how many extensions that could possibly be needed soon after.
Discovering The Truth About Telecommunications
Phone traffic is an additional important concern in choosing a telephone-system. A variety of offices acquire a much more number of calls in one day than others, and for these offices, traffic control of telephone calls is a serious matter. Thus if a business gets a large number of calls, it’ll need a telephone-system which can take many calls each time and includes voice mail feature also, in the event the phone lines are really active, messages could be registered by the callers. The moment you opt for a telephone-system, make sure that there is sanctioned support and service ready with it. Additionally it is smart to talk to the individuals who manage the telephone-system in your working environment. This helps substantially in developing an insight on the concerns they are facing with the modern day phone system and what their requirements are associated with a telephone system. Great dealers have professionals that can review your business situation and then think of the specifications which will be needed for your company. To inquire them in determining the best features for your organization won’t definitely be a bad idea in anyway.

Choosing the Best Desktop Computer For You

Like a lot of people in the world today, you probably have a specific budget in mind when you buy a desktop computer. You may wonder, though, how to pick out the computer. What size and shape you need and with all the new technology out there, you may be unsure what to get. We are here to help you with this most difficult decision. Read on for some great insight into what to look for when purchasing a great desktop computer.

There are four different types of a PC user. Read below to find out which one you are. This will help you choose the best computer for you and your family.

General purpose user: a general purpose use desktop computer is perfect for those who like to make pictures, edit pictures, play games and surf the net. Depending on what you need a general purpose computer can range in price from $500 to $1500.

Power User: a power user computer is a computer that can be used to make and edit movies and videos. These types of computers also allow you to make digital designs and play mega games. With these computers you will typically need 2 or more hard drives and a great graphics card. These computers typically run higher in price due to the power behind the computer and the different running systems that it will include. A power user computer can range in price from $2500 to $3500 depending on what you will need to perform the types of work that you want to do on this computer.

Home Theater Enthusiast: Do you love movies and television? Why not get a computer that can handle all of your home theater needs? This type of computer is great for people who love to watch movies and television. Windows Media Center is on all of the windows programs including the new Windows 7. When considering this type of computer always keep in mind what type of media you will be playing. This will help you to decide the video card and how much memory and output you will need. You can also find surround sound for your home theater computer, which will make your home theater even more special. When purchasing this computer make sure that is has the proper DVD drive or if you desire you can get a computer with a blue ray player allowing you the maximum high definition display. This type computer can range in price from $500 to $1500 depending on what you need included with the great entertainment model computer.

Home Office Worker: this is a great computer for those who work from home. With this type of computer you do not need the massive graphics power as other computers unless you design graphics for your home office work and then you would want a computer with a higher graphics count. You will want a system with a dual power core so that you can multitask and get the work done that you need done. Windows has a great operating system in Windows 7 that is great for being able to multitask. The newest feature on Windows 7 allows you to have different windows open at one time and you are also allowed to have them up side by side. This will save you time and you will not have to worry about your computer crashing. Mac also has a great operating system for home office as well. A home computer can run in price from $500 to $2,000 depending on what you need and how you plan on using it.

There are many different features to consider when wanting to purchase any of the before mentioned computers. The main great features that you will want to consider are:

* Processor: The two most common type of processor is AMD Athlon 64 X2, or Intel Core 2 Duo processor. You will want a Duo processor if you will be doing a lot of work or something that calls for a high speed processor such as burning or making videos and DVD’s. A processor is at the most basic form the brains of your computer. The faster your processor is the better performance you will receive out of your computer.

* Memory: The memory in a desktop computer can vary due to the upcoming technology. Depending on what you need you can find a desktop that has 1G to 4G’s of memory. Memory is changing due to different technology every day. When considering the memory take into consideration what you will be using your computer for. The more pictures and videos you need to make will increase the gigabyte count. Having the maximum amount of memory allows you to have plenty of room for all those important things that you want to install on your computer.

* Hard Drive: Depending on what you will need to store on your computer, you can find the perfect hard drive. A hard drive for this type of desktop can range from 250 G to 500 G. When choosing the hard drive, keep in mind what kind of programs you want to install. If you are wanting to install games or photo editing software, it would be best to have a higher gigabyte count. This allows you to have plenty of space for these programs as well as other programs including music and videos.

* Running system: When choosing your computer you will want to pick out a operating system that will work great for you. You can choose Windows or Mac. Both are very reliable brands and will give you a great computer experience. The latest version of Windows is Windows 7 and the latest version of Mac is the Apple OS X Leopard. The feedback on both of these programs are great. You can also ask friends and family that have these running systems how they feel about them and this will help you to pick out the perfect running system for you.

* Video Card: the video card helps to control different graphics and video. The most typical video card is 128 mb and comes from NVIDIA and ATI. With ever changing technology the video card will increase in megabyte size and quality. Most computers come with this feature already installed for quality graphics.

* Keyboard: Your computer would be basically useless without a keyboard. There are several different choices of keyboard. If you have trouble with your wrists, you can find a keyboard that is ergonomic and has a wrist wrest built into the keyboard. If you do not want the headache of wires all over the place, you can purchase a wireless keyboard. A wireless keyboard gives you access to your computer without the clutter of wire.

* Mouse: The mouse is a key component in the running of your desktop computer. The mouse helps you click on links and scroll down throughout pages. A wireless mouse is the latest invention. You can move your mouse around without the constraint of wire. This is a great way to perform your task. A computer can function without a mouse but it would be very difficult to use.

* Monitor: The monitor is the most important part of the computer besides the hard drive. The monitor allows you to see images and what is on your computer. You can find average size monitors, wide screened monitors and flat screened monitors. You can even find HD monitors that deliver a even clearer pictures. The size of the monitor depends on what size you need for what you will be doing with your desktop computer. With larger screens you will have the ability to watch many different movies in television size.

* Web Camera: a web camera can be hooked up to your computer allowing you to take images and videos and save them directly to your computer. You can also video chat with people online using it with Yahoo, Skype or even Facebook. It is a great way to stay in contact with friends and family. When considering a web cam purchase, check and see what pixels that it has. The higher the pixel, the greater the image will be and less pixilated.

* Size: Desktop computers have changed in size drastically over the years and each year it seems like a smaller more compact model is being released. That is great for those of you that do not have a lot of space to store a large computer. You can find a desktop in the size you need including compact. Every year smaller and more compact computers are being released. When looking for the size, take into consideration, where you will set up your computer and how much room you will have. It would not hurt to take measurements and have these with you when you purchase your computer.

* DVD/Blue Ray: If you like to watch movies you can purchase a desktop computer that has a DVD player. This is a great way to watch your movies. When purchasing the computer make sure you check and see what regions that the DVD player can handle. This way you can enjoy movies from many different regions from around the world. Region 1 is the United States and Region 2 is the United Kingdom. So if you want a movie from across the pond you can purchase it and watch it with your desktop. If you desire high quality and high definition you can purchase a computer that is equipped with a blue ray player. This is great for watching high definition movies.

* Warranty: When purchasing a computer, you may consider purchasing an extended warranty. This will give you ease of mind in case of something happening to your computer. Always remember to register for your warranty and it will make you and your computer feel safer.

Have this guide with you when you go to purchase your new desktop. This guide will help you make a choice on what you need for your new desktop computer. Remember take into consideration all of these features and what you will be using the computer for.

Beginner’s Guide to Computer Forensics

Computer forensics is the practice of collecting, analysing and reporting on digital information in a way that is legally admissible. It can be used in the detection and prevention of crime and in any dispute where evidence is stored digitally. Computer forensics has comparable examination stages to other forensic disciplines and faces similar issues.

About this guide
This guide discusses computer forensics from a neutral perspective. It is not linked to particular legislation or intended to promote a particular company or product and is not written in bias of either law enforcement or commercial computer forensics. It is aimed at a non-technical audience and provides a high-level view of computer forensics. This guide uses the term “computer”, but the concepts apply to any device capable of storing digital information. Where methodologies have been mentioned they are provided as examples only and do not constitute recommendations or advice. Copying and publishing the whole or part of this article is licensed solely under the terms of the Creative Commons – Attribution Non-Commercial 3.0 license

Uses of computer forensics
There are few areas of crime or dispute where computer forensics cannot be applied. Law enforcement agencies have been among the earliest and heaviest users of computer forensics and consequently have often been at the forefront of developments in the field. Computers may constitute a ‘scene of a crime’, for example with hacking [ 1] or denial of service attacks [2] or they may hold evidence in the form of emails, internet history, documents or other files relevant to crimes such as murder, kidnap, fraud and drug trafficking. It is not just the content of emails, documents and other files which may be of interest to investigators but also the ‘meta-data’ [3] associated with those files. A computer forensic examination may reveal when a document first appeared on a computer, when it was last edited, when it was last saved or printed and which user carried out these actions.

More recently, commercial organisations have used computer forensics to their benefit in a variety of cases such as;

Intellectual Property theft
Industrial espionage
Employment disputes
Fraud investigations
Matrimonial issues
Bankruptcy investigations
Inappropriate email and internet use in the work place
Regulatory compliance

For evidence to be admissible it must be reliable and not prejudicial, meaning that at all stages of this process admissibility should be at the forefront of a computer forensic examiner’s mind. One set of guidelines which has been widely accepted to assist in this is the Association of Chief Police Officers Good Practice Guide for Computer Based Electronic Evidence or ACPO Guide for short. Although the ACPO Guide is aimed at United Kingdom law enforcement its main principles are applicable to all computer forensics in whatever legislature. The four main principles from this guide have been reproduced below (with references to law enforcement removed):

No action should change data held on a computer or storage media which may be subsequently relied upon in court.

In circumstances where a person finds it necessary to access original data held on a computer or storage media, that person must be competent to do so and be able to give evidence explaining the relevance and the implications of their actions.

An audit trail or other record of all processes applied to computer-based electronic evidence should be created and preserved. An independent third-party should be able to examine those processes and achieve the same result.

The person in charge of the investigation has overall responsibility for ensuring that the law and these principles are adhered to.

In summary, no changes should be made to the original, however if access/changes are necessary the examiner must know what they are doing and to record their actions.

Live acquisition
Principle 2 above may raise the question: In what situation would changes to a suspect’s computer by a computer forensic examiner be necessary? Traditionally, the computer forensic examiner would make a copy (or acquire) information from a device which is turned off. A write-blocker[4] would be used to make an exact bit for bit copy [5] of the original storage medium. The examiner would work then from this copy, leaving the original demonstrably unchanged.

However, sometimes it is not possible or desirable to switch a computer off. It may not be possible to switch a computer off if doing so would result in considerable financial or other loss for the owner. It may not be desirable to switch a computer off if doing so would mean that potentially valuable evidence may be lost. In both these circumstances the computer forensic examiner would need to carry out a ‘live acquisition’ which would involve running a small program on the suspect computer in order to copy (or acquire) the data to the examiner’s hard drive.

By running such a program and attaching a destination drive to the suspect computer, the examiner will make changes and/or additions to the state of the computer which were not present before his actions. Such actions would remain admissible as long as the examiner recorded their actions, was aware of their impact and was able to explain their actions.

Stages of an examination
For the purposes of this article the computer forensic examination process has been divided into six stages. Although they are presented in their usual chronological order, it is necessary during an examination to be flexible. For example, during the analysis stage the examiner may find a new lead which would warrant further computers being examined and would mean a return to the evaluation stage.

Forensic readiness is an important and occasionally overlooked stage in the examination process. In commercial computer forensics it can include educating clients about system preparedness; for example, forensic examinations will provide stronger evidence if a server or computer’s built-in auditing and logging systems are all switched on. For examiners there are many areas where prior organisation can help, including training, regular testing and verification of software and equipment, familiarity with legislation, dealing with unexpected issues (e.g., what to do if child pornography is present during a commercial job) and ensuring that your on-site acquisition kit is complete and in working order.

The evaluation stage includes the receiving of clear instructions, risk analysis and allocation of roles and resources. Risk analysis for law enforcement may include an assessment on the likelihood of physical threat on entering a suspect’s property and how best to deal with it. Commercial organisations also need to be aware of health and safety issues, while their evaluation would also cover reputational and financial risks on accepting a particular project.

The main part of the collection stage, acquisition, has been introduced above. If acquisition is to be carried out on-site rather than in a computer forensic laboratory then this stage would include identifying, securing and documenting the scene. Interviews or meetings with personnel who may hold information which could be relevant to the examination (which could include the end users of the computer, and the manager and person responsible for providing computer services) would usually be carried out at this stage. The ‘bagging and tagging’ audit trail would start here by sealing any materials in unique tamper-evident bags. Consideration also needs to be given to securely and safely transporting the material to the examiner’s laboratory.

Analysis depends on the specifics of each job. The examiner usually provides feedback to the client during analysis and from this dialogue the analysis may take a different path or be narrowed to specific areas. Analysis must be accurate, thorough, impartial, recorded, repeatable and completed within the time-scales available and resources allocated. There are myriad tools available for computer forensics analysis. It is our opinion that the examiner should use any tool they feel comfortable with as long as they can justify their choice. The main requirements of a computer forensic tool is that it does what it is meant to do and the only way for examiners to be sure of this is for them to regularly test and calibrate the tools they use before analysis takes place. Dual-tool verification can confirm result integrity during analysis (if with tool ‘A’ the examiner finds artefact ‘X’ at location ‘Y’, then tool ‘B’ should replicate these results.)

This stage usually involves the examiner producing a structured report on their findings, addressing the points in the initial instructions along with any subsequent instructions. It would also cover any other information which the examiner deems relevant to the investigation. The report must be written with the end reader in mind; in many cases the reader of the report will be non-technical, so the terminology should acknowledge this. The examiner should also be prepared to participate in meetings or telephone conferences to discuss and elaborate on the report.

Along with the readiness stage, the review stage is often overlooked or disregarded. This may be due to the perceived costs of doing work that is not billable, or the need ‘to get on with the next job’. However, a review stage incorporated into each examination can help save money and raise the level of quality by making future examinations more efficient and time effective. A review of an examination can be simple, quick and can begin during any of the above stages. It may include a basic ‘what went wrong and how can this be improved’ and a ‘what went well and how can it be incorporated into future examinations’. Feedback from the instructing party should also be sought. Any lessons learnt from this stage should be applied to the next examination and fed into the readiness stage.

Issues facing computer forensics
The issues facing computer forensics examiners can be broken down into three broad categories: technical, legal and administrative.

Encryption – Encrypted files or hard drives can be impossible for investigators to view without the correct key or password. Examiners should consider that the key or password may be stored elsewhere on the computer or on another computer which the suspect has had access to. It could also reside in the volatile memory of a computer (known as RAM [6] which is usually lost on computer shut-down; another reason to consider using live acquisition techniques as outlined above.

Increasing storage space – Storage media holds ever greater amounts of data which for the examiner means that their analysis computers need to have sufficient processing power and available storage to efficiently deal with searching and analysing enormous amounts of data.

New technologies – Computing is an ever-changing area, with new hardware, software and operating systems being constantly produced. No single computer forensic examiner can be an expert on all areas, though they may frequently be expected to analyse something which they haven’t dealt with before. In order to deal with this situation, the examiner should be prepared and able to test and experiment with the behaviour of new technologies. Networking and sharing knowledge with other computer forensic examiners is also very useful in this respect as it’s likely someone else may have already encountered the same issue.

Anti-forensics – Anti-forensics is the practice of attempting to thwart computer forensic analysis. This may include encryption, the over-writing of data to make it unrecoverable, the modification of files’ meta-data and file obfuscation (disguising files). As with encryption above, the evidence that such methods have been used may be stored elsewhere on the computer or on another computer which the suspect has had access to. In our experience, it is very rare to see anti-forensics tools used correctly and frequently enough to totally obscure either their presence or the presence of the evidence they were used to hide.

Legal issues
Legal arguments may confuse or distract from a computer examiner’s findings. An example here would be the ‘Trojan Defence’. A Trojan is a piece of computer code disguised as something benign but which has a hidden and malicious purpose. Trojans have many uses, and include key-logging [7], uploading and downloading of files and installation of viruses. A lawyer may be able to argue that actions on a computer were not carried out by a user but were automated by a Trojan without the user’s knowledge; such a Trojan Defence has been successfully used even when no trace of a Trojan or other malicious code was found on the suspect’s computer. In such cases, a competent opposing lawyer, supplied with evidence from a competent computer forensic analyst, should be able to dismiss such an argument.

Accepted standards – There are a plethora of standards and guidelines in computer forensics, few of which appear to be universally accepted. This is due to a number of reasons including standard-setting bodies being tied to particular legislations, standards being aimed either at law enforcement or commercial forensics but not at both, the authors of such standards not being accepted by their peers, or high joining fees dissuading practitioners from participating.

Fitness to practice – In many jurisdictions there is no qualifying body to check the competence and integrity of computer forensics professionals. In such cases anyone may present themselves as a computer forensic expert, which may result in computer forensic examinations of questionable quality and a negative view of the profession as a whole.

Resources and further reading
There does not appear to be a great amount of material covering computer forensics which is aimed at a non-technical readership. However the following links at links at the bottom of this page may prove to be of interest prove to be of interest:

1. Hacking: modifying a computer in way which was not originally intended in order to benefit the hacker’s goals.
2. Denial of Service attack: an attempt to prevent legitimate users of a computer system from having access to that system’s information or services.
3. Meta-data: at a basic level meta-data is data about data. It can be embedded within files or stored externally in a separate file and may contain information about the file’s author, format, creation date and so on.
4. Write blocker: a hardware device or software application which prevents any data from being modified or added to the storage medium being examined.
5. Bit copy: bit is a contraction of the term ‘binary digit’ and is the fundamental unit of computing. A bit copy refers to a sequential copy of every bit on a storage medium, which includes areas of the medium ‘invisible’ to the user.
6. RAM: Random Access Memory. RAM is a computer’s temporary workspace and is volatile, which means its contents are lost when the computer is powered off.
7. Key-logging: the recording of keyboard input giving the ability to read a user’s typed passwords, emails and other confidential information.

How To Wisely Buy A New Computer

We are now into 2012, and your old computer just quit. Do you fix it or buy a new computer? If the computer is 5 years old or older, then probably buying a new computer is the better strategy. Many computers manufactured 5 to 9 years ago have hardware components that fail mandating replacement of the computer. Please read on to understand how to buy the best computer for your needs.

The first decisions to make in buying a new computer are very basic. By answering these questions you determine your basic purchase strategy:

1. Please ask yourself “How much can I spend?” The computer prices range from $200 to $400, $450 to $800, and $900 and up.

2. Next determine the computer type (or style) that works best for you. The types of computers are desktop, laptop, and tablet. These types of computers differ in their size, portability, and functionality. Desktop computers are the least portable. They are good for using multiple displays and heavy workloads. Laptops vary in size and portability. The big ones have 17-inch display making them luggable for occasional trips. Big laptops have most of the capabilities of a desktop but the computing horsepower is lower than a desktop in order to conserve laptop battery power. Similarly, the display is smaller with lower resolution than displays used with desktop computers. Tablet computers are the most portable. They can do a lot, but with a much smaller display. The tablets are a powerful, portable information tool that is one step above a smartphone.

3. Finally, the timeless question is: Do I buy an Apple or another computer? The other computer main selections are Windows 7 operating system or Android operating system computers. There are also Linux computers. Linux is free General Public License software operating system. Linux computers are equivalent for everyday users to Windows and Apple computers. The single difference between Linux and Windows is that with a Linux computer you only pay for the computer hardware which is a huge savings over Apple and Windows computers.

The market for Apple computers is tightly controlled. This means that Apple computers work very well with few problems. They are seldom attacked by malicious software. Everything an enthusiastic Apple owner says about their Apple is true. They are also beautiful looking computers. The down side is that they are expensive. When an Apple does malfunction, you have a big problem. If the Apple computer is under warranty, then you schedule a visit to the Apple store and wait in line to get it fixed. Also, you pay a lot for the repair.

In contrast Windows 7 computers are like the Wild West. In the Wild West anything can and does happen. There are many competing hardware and software products for Windows 7 computers. Windows 7 computers are the most malware, spyware, and virus attacked computers. Because there are more Windows computers sold than any other computers, Windows computers are the biggest target to attack. Apple computers also get viruses, but much less often than Windows computers. Windows computers can be cheap computers but they are not cheaper than Linux computers.

4. The final question is: What computer manufacturer do you like? Each manufacturer has its approach to selling computers. My preference is manufacturers that do not add fancy frills beyond the basics that come with Windows or the computer operating system. Most of the frills try to sell you something, provide functions that a redundant with the operating system, they occupy screen space getting in the way of what you are doing, and they overload and slow down the computer. For example, HP computers are like Big MACs, they taste great but come with a lot of software fat. Lenovo computers are like a bank vault. They secure your data but are miserable to fix because of the security. It seems that all computers come with an annoying “dock” or application launcher. It takes up a lot of screen space and really adds little beyond what Windows itself provides. It is always cheaper to purchase a package than to build a custom computer. Purchasing custom computer parts is always more expensive than buying a packaged system from a manufacturer because the manufacturers purchase computer components in such high volume.

Once your basic strategy is determined, then it is time to find a computer. The approach here is to use the Internet to perform the initial shopping and then go to the store to make the final decision and purchase. Please go to the web site of a computer retailer near you such as Best Buy or Staples. Search their site based on the type (or style) of computer that works best for you. The site should produce a list of computers from which to choose. Sort them by “Best Selling” and check the “Customer Reviews”. Please determine how the price compares to your budget. Most retail store sites permit comparing the features of three computers side by side. Carefully select three computers for comparison.

This approach was used to compare from one retailer three desktop computers moderately priced. They ranged from $429.99 to $699.99. The $429.99 computer used a 3.3 GHz Intel i3 CPU chip, had 6 GB RAM, and a 1 TB disk drive. The 549.99 computer used an AMD 2.4 GHz CPU chip, had 8 GB RAM, and had a slower 5,400 rpm 1.5 TB drive. The $699.99 computer used an Intel 3.0GHz i5 CPU chip, had 6 GB RAM and a 7,200 rpm 1 TB drive. The differences between these systems are not likely to make the most expensive system perform that noticeably better to a user than the least expensive system. As long as the hardware features are generally in the same range the performance seems to be the same for each computer.

All systems used the latest DDR3 RAM. The computer with 8 GB of RAM may perform better than those computers with 6 GB of RAM. One thing is certain; all these computers would be decidedly faster than a Windows XP system with 2 GB of RAM. While special performance test programs can measure the performance difference between a 2.4 GHz AMD CPU chip computer and a 3.3 GHz Intel i5 CPU chip computer, people barely notice the difference. What people do notice is that AMD chip computers usually are cheaper by $100 or more than Intel CPU chip computers.

The Windows Performance Index is a measure of the combined performance of all the components of a Windows Vista or a Windows 7 computer. The Windows Performance Index is a single number that varies between 1 and 7.9. Low end systems have Windows Performance Index numbers in the 3.4 to 4.5 range. A computer with a 3.4 score perform the same as a computer with a 4.5 score to a human. To see a performance difference the Windows Performance Index would need to go from a 4.5 to a 7.5.

The Windows Performance Index is not mentioned in any advertising to my knowledge. It is found on Windows 7 computers by opening START, clicking the right mouse button on the COMPUTER menu selection and then selecting PROPERTIES from the drop down menu that appears. To see Windows Performance Index you would need to have a store sales person fire up the computer and help you view it.

Apple computers usually have hardware operates at slower speeds and has smaller capacities than Windows computers. The Apple computers perform as well as or better than their Windows competitors because they use a different and tightly controlled operating system. The software interaction with the hardware makes up for the slower Apple hardware.

The final comparison area is in the display. Monitors today use Light Emitting Diode (LED) backlighting. The LEDs use little power and should last seemingly forever. Monitor physical size contributes to visibility. A character on a 14-inch monitor is smaller than the same character on a 24-inch monitor. The bigger monitor images are more easily viewed. Monitors resolution is expressed in horizontal by vertical dots or pixels. Typically they are something like 1600 by 900 dots. Monitors with a larger number of dots of vertical resolution have a better display. Often monitors will be advertised as 1080p. The 1080p resolution is 1080 dots of vertical resolution with each line refreshed on each scan cycle. On a 1600 by 1200 monitor you can see a full 8.5 by 11 inch page when it is viewed at full size or 100% zoom. Monitors with 900 dots vertical resolution often cut off the bottom of the page when it is viewed at full size.

The final bit of wisdom to consider in purchasing a new computer is not to purchase the most expensive computer. Here is why. A client asked me to get him a computer. At the Dell web site I configured a computer with what seemed to be modest features. This computer cost $3,000. At Costco they offered a computer package that had somewhat lower performance features for under $1,000. If the client purchased a new $1,000 computer every year for three years, at the end of three years he would have better computer than if he purchased the $3,000 Dell computer. Only purchase the most expensive computer if you must absolutely have the features and performance it provides. Otherwise stay with more moderately priced computers and purchase them more often. Buying two $400 computers is better than going for a single $800 computer in the long run.

There is not the “best computer” to buy. But using the strategy presented here anyone can find a great computer for themselves.

How to Buy the Right mp3 Player You Would Really Love

Choosing to buy the right MP3 player isn’t that difficult, but one player does not fit all. People will want different things from their players. MP3 CD players represent the best value: Most retail for less than $200, and additional blank discs are cheap.

* Think about how you’ll use the player. Joggers will almost certainly want a lightweight, flash-memory-based device, since hard drives don’t react well to the shock of bouncing around all the time; audio aficionados who want lots of music at their fingertips should keep their eyes on the highest-capacity hard-drive models.

* Try your favorite before taking it home. Make sure you can use the on-screen display to navigate to a specific song, and ask a clerk to show you how to transfer music to the device, if possible. Always bring your own set of headphones to listen to the sound quality of each unit you’re interested in. If you plan to test CD-based MP3 players, bring your own disc.
* Get the largest-capacity device you can afford. Whether you buy a flash- or hard-drive-based MP3 player, make sure to choose a model with the largest storage capacity possible. Even if you don’t think you’ll need it now, you will probably be happy to have it later.

* Pay close attention to the user interface. The simplest-to-use MP3 players use a Windows Explorer-like file and folder interface to organize music on the player. While some players require you to use their software to pick the play order before loading music files, other players let you rearrange the songs once the music is in the player.

* Mind your power options. While some portable players use replaceable alkaline batteries, many feature a built-in rechargeable battery that cannot be easily removed. While these devices can keep going for tens of hours, if you’re not going to be somewhere near a power outlet or a computer with a USB port, you might find yourself out of juice with no way to charge the player.

* Check the prices for extra storage. If you’re considering a player that uses one of the major memory card formats (Secure Digital, SmartMedia, MultiMediaCard, or Memory Stick) to store music files, factor the price for an extra or replacement memory card into the cost of the player.

* Look for wide file format support. While this isn’t a necessity, players that support music files in the MP3, WMA (Windows Media Audio), and OGG formats give you more listening options than players that support just one or two of those formats.

* Consider a player with an FM tuner. This feature isn’t essential, but it’s a nice addition–especially if you grow tired of your own music.

* Do you need a carrying case? The more expensive and more fragile the player (hard-drive devices are the most delicate), the more likely you’ll want a custom-fitted case to protect it. If you plan to carry your player with you wherever you go, consider investing in both a fitted cover and a rugged carrying case that can also hold headphones, a USB cable, and/or spare batteries.

* Shop around, online and offline. MP3 players are widely available in almost every consumer electronics outlet, and their prices fluctuate.

Mobile Marketing Strategies – Check In Features and Notifications

These days there’s a lot of buzz around mobile marketing and for good reason. It’s a new field whose technology is constantly emerging and new trends are developing every day. For the small business owner, it is a great time to be in business. First, with the advent of mobile marketing, it is easier to get your message across to potential customers without spending a lot of money. In the past, if you wanted to reach your target audience you had to spend thousands of dollars on print and television ads plastering your media in from of every face you could just to get the few people interested in your product. It was a bit like shooting a gnat with a shotgun. Thankfully, that era is behind us.

Out With The Old…

Welcome to the 2010’s. Now, we have access to specific target groups and can hone in on them with precision If we take advantage of a few simple apps. First, I’d like to talk about check ins. DO you remember foursquare? No? Well there’s good reason for that. Basically, foursquare was an app intended to allow people to check in to locations and share that information with others, turning it into a game of sorts. You could be ‘mayor’ of a particular location based on the amount of times you checked in. Well, people saw no value in that because there was no take from it. It had no inherent value. Plus, people saw it as a thinly veiled attempt at marketing and that turned them off. Facebook has a similar feature, but that did not even award you pretend titles and fake status.

Strategies That Work

Why have their efforts failed to deliver? Well, quite frankly, they are doing it wrong. First, don’t hide the fact that you are advertising to them. Be blatantly obvious. Honesty in advertising is what people are looking for these days. For example, what if you took a check in app but instead of making you the imaginary president of whatever, you were rewarded cash redeemable points? Say you are a retailer, of course you want to fill up your store with paying customers but how do you do that? One way is to have an app n your mobile website that allows customers to check in and be rewarded for doing so with real cash value. Basically, you’re paying them to tell their friends that they shop at your store and you don’t have to trick them into doing it. It’s quite effective because it’s targeted at the people who are interested in what their friends like so they are already primed for such messages. Combine that with permissive marketing that alerts their friends what product they have just bought and you have a very powerful tool at your disposal.

New Developments

You may be asking yourself,” How would that customer know about this app?” Enter Sonic Notify. Developed by Alex Bell and Jonathan Glanz, Sonic Notify is a platform that ” enables an inaudible code to be read from any microphone, anywhere. The sound can be transmitted through any speaker whether it’s a Sonic Device, cable or satellite television broadcast, on the radio, in a venue, in front of your computer, or at a store shelf. ” –

You can use this new technology, place the code in your store soundtrack and it will alert the customer via push notification that they can check in to the store through their mobile and get paid for it. What’s more, you can even notify them through this platform about the latest deals you have, what new in the store, or prompt them to fill out a profile of likes and dislikes to trigger specific advertising’s of only the items the customer has an interest in.

Now that you have just made the check in experience interactive and rewarding, you have made a huge leap in establishing brand loyalty and you have a viral ad campaign in the works that can spread like wildfire if used correctly. Isn’t marketing fun?

6 Facts About Marketing Everyone Thinks Are True

Why Yellow Pages are Declining and Internet Marketing is Taking the Lead

The modern internet user is common with the yellow pages. Surprisingly, only a fraction of the users have the knowledge about the origin of yellow pages. Yellow pages are a telephone directory of business which is arranged in classes rather than alphabets. Advertising on the yellow pages is paid for. The origin of the name yellow pages was made after the publisher run out of white papers and used yellow papers instead. It is a list of business providing details for firms within a certain place. In most case the books were printed by local phone companies and few independent publishers. Some of the publishers specialize on a certain demography such as health yellow pages. For every year, the yellow page has to be printed. The local people in an area are given the copies free of charge. The yellow pages company derives their income from selling advertising space on the book.

Recent signs are pointing towards declining of yellow pages. Both the advertisers and the shoppers are turning on the internet search directories and search engines. To conduct the searches. Most of the individuals refer to the internet while those who refer to the print yellow pages are less. The pace out of the yellow pages has been increased by legislation prohibiting delivery of the phone book. some states have passed legislation restricting the delivery of yellow pages only upon requests by a resident. The attempt by yellow pages companies to defend their business has mostly been unsuccessful.

As a result, most of the companies are resulting to implementing the yellow pages ideas in the internet. This is actually becoming a success. Consumers are now turning to the internet to search for various products and service providers. Most of the product sellers and service providers are listing their business in online directories to meet the online surge in shopping. For the sellers who are not present online, their business are losing a large section of buyers. The online directories offer a good chance to look at the profile of various service companies. The client can also communicate with the seller using his interactive features of the website.

The print yellow pages have some authority though it has shrunk. This seems to be the ay since more shoppers and advertiser will prefer to use the internet in the near future. Since buyers are not interested in opening the hand copy; it has become a must for advertisers to go online. The ease which the online directories and search engines are offering to the user has made them a favorite. Appreciations goes to the yellow page for being in the first in line before the internet yellow pages.

Source: Business Listings

Getting Creative With Equipment Advice

Laser Cutting Technology and How It Works A company’s ability to meet its clients’ demands is very important for its success. For those that involve laser cutting, using the most modern technology is critical in to outperforming the competition and develop the capacity to manage a consistently growing range of projects. Laser Cutting Technology In laser cutting, a high-powered beam cuts material based on computer-controlled settings. Anything that is on the direct path of the laser beam ends up burned, melted or vaporized. One of the advantages of laser cutting technology is the top quality surface finish it produces, which makes any kind of finishing unneeded. Laser cutting technology can work using a gantry or galvanometer system. In gantry systems, the laser is positioned perpendicular to the material, the beam physically aimed at its surface. Being the slower one, gantry is usually used by manufacturers to make prototypes. Galvanometer systems, on the other hand, employ mirrored angles to readjust the position of the laser beam. with cutting speeds reaching up to 100 feet per minute. Fabricators in general use galvanometer systems for large production work.
A Simple Plan For Investigating Equipment
How Laser Cutting Technology Works
A Simple Plan For Investigating Equipment
Using stimulation and amplification techniques, the laser machine is able to transform electrical energy into a high-density light beam. When an electrical arc, flash lamp or any external source excites the electrons, stimulation occurs. Amplification take place within the optical resonator, which lies in a cavity in between two mirrors. Since one mirror is reflective and the other is partially transmissive, the beam’s energy is allowed to return into the lasing medium for the stimulation of more emissions. If a single photon is in alignment with the resonator, the mirrors will not redirect it. This means only the well-oriented photons will be amplified, therefore creating a coherent beam. Laser Light Properties There are several unique and quantified properties of laser light technology, including coherence, monochromaticity, diffraction and radiance. How the magnetic and electronic components of the electromagnetic wave relate to each other is called coherence. A coherent laser is one in which the electronic and magnetic components are aligned. Monochromaticity is measured as the width of the spectral line. The higher the monochromaticity, the lower the range of frequencies emitted by the laser. Diffraction is the bending of light around sharp-edged surfaces. Laser beams are only minimally diffracted, which means very little of their intensity is lost over a distance. Laser beam radiance refers to the amount of power for every unit area emitted at a certain solid angle. Since it is affected by the laser cavity’s design, radiance does not increase with optical manipulation. Laser Cutting Setup The setup process is pretty easy and efficient. More modern superior class equipment can automatically correct any imported files, whether drawing exchange format (DXF) or drawing (.dwg) to suit one’s requirements.